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<modified>2005-09-14T21:02:53Z</modified>
<tagline></tagline>
<id>tag:www.nundroo.com,2006://1</id>
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<copyright>Copyright (c) 2005, hilhorst</copyright>
<entry>
<title>Thesis Proposal</title>
<link rel="alternate" type="text/html" href="http://www.nundroo.com/archives/000020.html" />
<modified>2005-09-14T21:02:53Z</modified>
<issued>2005-09-14T20:58:05Z</issued>
<id>tag:www.nundroo.com,2005://1.20</id>
<created>2005-09-14T20:58:05Z</created>
<summary type="text/plain">I will start my last year at Interaction Design Institute Ivrea. A year that is dedicated to a master thesis, including an end of year exhibition. So right now I am mostly doing research and defining what will be the subject I will work with for the next 9 months or so. Not an easy task to get it right. What would you do if given the opportunity?</summary>
<author>
<name>hilhorst</name>
<url>http://www.nundroo.com</url>
<email>d.hilhorst@nundroo.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.nundroo.com/">
<![CDATA[<p>
Okay, how about you have the opportunity to do a thesis, one year long, on any subject you like related to design (more specifically interaction design). The sky is the limit! What would you do? This seems like an easy question, right? Thing is, I am currently in that exact same position. My brain is currently in creative overdrive.
</p>

<p>
I have a few ideas, ranging from more traditional product design to interface design. Areas such as tangible media, communities, user interfaces and more. Before giving my thoughts away, what if you were given the chance to do a 1 year research project? What would you do? What interests you? What topics are relevant in interaction design? Note: obviously, avoid giving away your 1 million dollar design idea, think more in terms of inspiration and broader topics.
</p>

<h2>Wallpaper* Magazine</h2>

<p>
If you get a chance, why not buy the latest <a href="http://www.wallpaper.com" class="ent">Wallpaper*</a> magazine (October 2005 issue), yours truly is featured. Funny thing is, I have not even seen it myself. Yay hooray for international delays.
</p>]]>

</content>
</entry>
<entry>
<title>I Hate iChat</title>
<link rel="alternate" type="text/html" href="http://www.nundroo.com/archives/000019.html" />
<modified>2005-08-24T17:44:37Z</modified>
<issued>2005-08-24T15:46:55Z</issued>
<id>tag:www.nundroo.com,2005://1.19</id>
<created>2005-08-24T15:46:55Z</created>
<summary type="text/plain">Yes that small application shipped with every Apple computer and Mac OS X. But this is not only about iChat, I am talking about instant messaging, social networks and why technology is destroying physical communication rather than supporting existing social connections. If you want your life to be fake, keep chatting away!</summary>
<author>
<name>hilhorst</name>
<url>http://www.nundroo.com</url>
<email>d.hilhorst@nundroo.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.nundroo.com/">
<![CDATA[<p>
See, I hate it so much that I decided to start blogging again. So, okay, maybe not. I must admit, the title is a rather bold statement. How can I possibly hate an application I use daily? Of course, this is not about the interface or the sexyness of the icons (by the way, Apple <a class="ent" href="http://www.apple.com/macosx/features/ichat/">dropped the AIM part</a> of the logo in their latest version, shipped with Tiger). Nope. This is about the social implications of instant messaging.
</p>

<h2>Uhm, dude, where have you been?</h2>

<p>
First things first, it has been rather quiet here at the nundroo headquarters. I keep saying it: blogging takes time! Why do you think so many people are going full time with this? Money? Yeah, right. No. Ego? Perhaps. Anyway, I am no <a class="ent" href="http://www.kottke.org">Jason Kottke</a> and there is no way yet I will dedicate myself full time to blogging. No, this year I have been incredibly busy doing all sorts of things related to design, from interface design to product design. For a quick overview, take a look at my <a class="ent" href="http://www.nundroo.com/work/">recently launched portfolio site</a>, it is far from complete, but will give you an idea (note: it has not been tested in internet explorer on windows, so do not complain, or get a decent browser, or just buy an <a class="ent" href="http://www.apple.com/">Apple</a>).
</p>

<h2>Evil</h2>

<p>
Okay, now that that is out of the way, let us get back to the essence here. Why do I hate iChat? Instant messaging kills existing social networks, it makes people lazy, it is addictive, it creates a fake sense of community, it absolutely, positively kills productivity and worst of all, it becomes the new standard for communication. Why is it that people living in the same building would rather want to use iChat to communicate (Rendez-vous, Bonjour, or whatever daft french name it has been given these days) than physical contact. You know, that thing called face-to-face conversation. What is wrong with a glass of wine and a good debate? Are we scared of looking each other in the eyes? Have we lost the sense of physical communication? Do we need to hide behind a laptop screen and a keyboard?
</p>

<h2>From Google to Southpark</h2>

<p>
This morning I opened another application I hate (but of course use daily), my RSS feed reader. Great. I am ranting about instant messaging and what happens? Big mighty Google decides to throw its weight around and released <a class="ent" href="http://www.google.com/talk/index.html">Google Talk</a> (great job on the name guys, I am impressed, not. Jesus... Same goes for the logo, or the whole interface for that matter. And where's the Mac OS version?). To make sure no one is left out in the instant messaging business everyone and their grandmother is offering chat applications. So what next? If I want to date a girl I will have to chat with her first (some of course will argue that that is the only way nowadays, well, as Cartman from Southpark would say: "Screw you guys, I'm going home!").
</p>

<div id="quote_art"> 
      <p class="quote">What is wrong with a glass of wine and a good debate?</p>
</div>

<p>
See, I love technology, do not get me wrong. I use it daily, and my professional life mainly revolves around technology. But to be honest the whole social software crap is getting to a point where I believe we are creating something horrible. Honestly, before a baby can talk it will instant message his or her mom asking for milk (not from the breast of course, that may be dangerous...). Are we insane? And I have not even started talking about social networks like <a class="ent" href="http://www.orkut.com/">Orkut</a>, <a class="ent" href="http://www.friendster/">Friendster</a> or the newly hyped <a class="ent" href="http://www.buddytown.org/">BuddyTown</a>. A few weeks ago I got an email asking me if I would be interested in joining a network of people with the first name "Didier" in The Netherlands. I kid you not. Seriously people, what is up with you? Is your life so daft that you need to create a group that shares the same first name in a specific country. One word: pathetic. Besides, I live in Italy now (do not event think about sending me another request!).
</p>

<p>
People hide behind their computer. Nothing new, really. Back in the days when I was using IRC (yes, I know...) it was no different, but at least a majority was just geeky. Nowadays even Joe from across the street is chatting; probably to underaged girls. My point being that iChat is like cigarettes. Bored? Light one up, or rather, ping somebody to start a completely useless conversation. Only difference being, iChat allegedly does not harm your health, although I would like to make a case for the contrary. Another thing I hate iChat for is misunderstandings. I think I have insulted half the world through instant messaging without even wanting to (some may say that is not such a bad thing after all). Furthermore, there are no facial expressions in iChat, and do not tell me smilies are, that is lame.
</p>

<h2>iChat, iGood?</h2>

<p>
"Hey dude, if you think iChat is lame, stop using it!". Good point. I think iChat is great when it reinforces existing physical social networks. Sometimes it's just easier to ping someone. But it should never serve as a replacement. You can not hug someone over iChat (trust me, I tried, and an iBook is not really great for hugging...). Another thing iChat is great for is keeping in touch with those that live across the planet. Keeping contact with people state-side in my case, for example. So, no, iChat is not all evil, but I think there is a challenge in leveraging the always-on aspect of instant messaging. We all know away messages are useless, ping here, ping there and before you know it you killed 4 hours talking about the latest <a class="ent" href="http://www.apple.com/mightymouse/">Apple mouse</a> or <a class="ent" href="http://www.alistapart.com/articles/beyourownclient">why having clients sucks</a> (great article by the way, and congratulations to the team on a great <a class="ent" href="http://www.alistapart.com/">ALA relaunch</a>. Jason, good design job, as usual!).
</p>]]>

</content>
</entry>
<entry>
<title>IDII Summer Camp 2005</title>
<link rel="alternate" type="text/html" href="http://www.nundroo.com/archives/000018.html" />
<modified>2005-03-30T16:43:33Z</modified>
<issued>2005-03-27T15:32:23Z</issued>
<id>tag:www.nundroo.com,2005://1.18</id>
<created>2005-03-27T15:32:23Z</created>
<summary type="text/plain">Learn about creativity, innovation and technology. Summer Camp is an educational initiative aimed at the discovery of interaction design. Ten days of lessons, creative workshops, prototyping, videos, photography, exhibitions and group work, having fun with design. The workshop will end with a final exhibition of all the projects and the delivery of a diploma. Candidates are 18 years and older students. Each Summer Camp can hold 24 participants. What are you waiting for?</summary>
<author>
<name>hilhorst</name>
<url>http://www.nundroo.com</url>
<email>d.hilhorst@nundroo.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.nundroo.com/">
<![CDATA[<p>
This is a golden opportunity for people interested in design at large and more specifically interaction design. Not sure if design is your thing? Are you thinking about studying interaction design, or pursuing a career in this industry? I for one had a hard time when it came to choosing my future, mainly because I had no clue what was out there.
<p>

<h2>The Future</h2>
<p>
As many of you know I have a graduate degree in economics, but even at the age of 18 &#8212; freshly out of high school &#8212; I was wondering if design would be my thing... Yet, only 5 years later it became blatantly apparent: design is my life. Now, I am extremely grateful for having a degree in economics, but sometimes, secretly, i would have wished falling in love with design a few years earlier. However, in retrospective, I can now combine business knowledge with a solid understanding of design &#8212; I strongly believe design is the differentiator in this millennium!
<p>

<h2> Interaction Design</h2>
<p>
Interaction design is still very much in its infancy as an industry and academic field and many of us come from different backgrounds, creating a rich mixture of expertise. Multidisciplinarity is what makes interaction design so fascinating. This is also your chance to become part of this evolution and be an agent for change &#8212; define the industry!</p>

<div id="quote_art"> 
      <p class="quote">Multidisciplinarity is what makes interaction design so fascinating.</p>
</div>

<p>
Different academic institutions around the globe are offering undergraduate and graduate degrees in interaction design, such as <a class="ent" href="http://www.interaction-ivrea.it/">Interaction Design Institute Ivrea</a>, but also <a class="ent" href="http://www.cmu.edu/cfa/design/programs/mdes_interaction_design/">Carnegie Mellon University</a>, <a class="ent" href="http://www.id.iit.edu/">Institute of Design Illinois Institute of Technology</a>, <a class="ent" href="http://itp.nyu.edu/itp/flash/Home">ITP New York University</a> and the recently announced <a class="ent" href="http://www.stanford.edu/group/dschool/">Stanford Institute of Design</a>. Things are moving forward at an incredible pace, creating new exciting opportunities. <a class="ent" href="http://www.businessweek.com/bwdaily/dnflash/nov2004/nf20041129_2629.htm">Businessweek</a> is writing about it, <a class="ent" href="http://www.fastcompany.com/subscr/93/design.html">FastCompany</a> is writing about it, <a class="ent" href="http://tech2.nytimes.com/mem/technology/techreview.html?res=950CE5DD173EF935A25753C1A9659C8B63">The New York Times</a> is writing about it. And it gets better, because we ain't seen nothing yet &#8212; this is just the beginning.
</p>

<h2>Interaction Design Summer Camp 2005</h2>
<p>
So why a Summer Camp in Italy? Do I really need to ask that question? Seriously though, I think this is a great opportunity and if you are curious, have a desire to explore the world of technology and future scenarios and have a good dose of creativity, this is probably for you. The official website has <a class="ent" href="http://www.interaction-ivrea.it/en/education/scamp2005/index.asp">more information</a> and a great picture of James in the electronics lab, a fellow student here at IDII. Besides, if you think a <a class="ent" href="http://www.wired.com/news/mac/0,2125,66936,00.html">motion sensor in an Apple PowerBook</a> (or <a class="ent" href="http://uk.farnell.com/jsp/endecaSearch/partDetail.jsp?SKU=3608049&N=401">accelerometer</a>, to be more precise) is wicked, well, we have better...
<p>

<h2>What Do You Think?</h2>
<p>
Going back to interaction design as a field in general, I see things moving. I am not quite sure what direction (except it is going forward), but I can feel (and experience firsthand) that interaction design is at a crucial stage &#8212; an evolution from "new kid on the block" to a recognized field. Yes, there is more work to do and as I mentioned I think we are still in an early phase, but I, for sure, am delighted to be part of it. What are your thoughts on interaction design? Where are we going as an industry? What does interaction design mean to you? Have you considered it as a career?
</p>]]>

</content>
</entry>
<entry>
<title>From Paper to Prototype</title>
<link rel="alternate" type="text/html" href="http://www.nundroo.com/archives/000016.html" />
<modified>2005-05-18T09:39:00Z</modified>
<issued>2005-01-29T02:11:10Z</issued>
<id>tag:www.nundroo.com,2005://1.16</id>
<created>2005-01-29T02:11:10Z</created>
<summary type="text/plain">The Quattro radio alarm clock is housed in a translucent enclosure without buttons nor markings. Its functions depends on its position: orientating it on the side it&apos;s a radio, upright it becomes an alarm timer and placed horizontally it&apos;s a clock. As you come nearer to Quattro, it detects your presence and reveals illuminated touch-sensitive controls relevant to its current function.



This article is an introduction to my first physical prototype developed at the Interaction Design Institute Ivrea. This object has been designed, engineered, assembled and fine tuned inhouse from A to Z. This post gives you a peek into the process.</summary>
<author>
<name>hilhorst</name>
<url>http://www.nundroo.com</url>
<email>d.hilhorst@nundroo.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.nundroo.com/">
<![CDATA[<p>It has been rather quiet on this blog as of late, not without reason mind you. The last six weeks I have been submerged in the world of physical computing, electronics, microcontrollers and soldering. The last course here at IDII was entitled "Strangely Familiar: Unusual Objects for Everyday Life" and followed up by an <a class="ent" href="http://www.interaction-ivrea.it/en/news/press/releases/2005/strangelyfamiliar/index.asp">exhibition</a> at the very stylish AB+ penthouse in Torino, Italia.</p>

<h2>Introduction</h2>
<img src="/images/ent/sketch.jpg" alt="sketch" />
<p>I teamed up with the talented <a class="ent" href="http://www.zambetti.com">Nicholas Zambetti</a>, who is both an amazing programmer and designer. So, taking cue from either a telephone, radio, answering machine or alarm clock, students created a series of electronic interactive prototypes that amplify the lost qualities of the physical and tangible world. From a radio which can only be tuned by moving it across a flat surface, to an audio channel system which is always switched on just like a physical chat room, to an alarm clock that turns itself off by squeezing a teddy bear, the variations upon the theme are several. Each project was conceived, developed and prototyped as a fully functioning device.</p>

<h2>The Challenge</h2>
<img src="/images/ent/radio.jpg" alt="inside radio" />

<p>At the very beginning of the course Nicholas and myself were given a radio/alarm clock (note: an EUR 22,- digital radio/alarm clock, needless to mention we could not wait to use it, or to be more exact: take it apart.) We started thinking about its functionality, design and interaction. We decided to adopt a minimalistic approach, getting rid of superfluous or insignificant functionality, and decided to name it "Quattro".</p>

<img src="/images/ent/box.jpg" alt="prototype/model box" />

<p>Quattro is housed in a translucent enclosure without physical buttons nor markings. Its functions depend on its position: orientating it on the side it's a radio, upright (in either direction) it becomes an alarm timer and placed horizontally it's a clock. There are four ways to position the prototype, hence it's name Quattro, meaning four in Italian. As you come nearer to Quattro, it detects your presence and reveals illuminated touch-sensitive controls relevant to its current function. In contrast with the minimalistic styling, a cuddly plush bear is intended for remote operation. Yup, you can use a teddy bear from the comfort of your bed. Functionality includes a snooze function and seeking for radio stations.</p>

<img src="/images/ent/final.jpg" alt="final prototype in action" />

<h2>Electronics</h2>
<p>One of the cool things is that we had an electrical engineer helping us out designing the schematics for our prototype. After a couple of days we received our very own personalized PCB! It is amazing how things get easier when everything is printed on such a board, a big yay hooray for miniaturization and engineering! The building process required a lot of energy and dedication and towards the end we spent a few sleepless nights making sure the object was in working condition for the exhibition.</p>

<div id="quote_art"> 
      <p class="quote">The building process required a lot of energy and dedication.</p>
</div>

<p>
The best thing is to see an object produced from A to Z in an environment where users can interact with it. Nothing beats real world testing, no amount of tinkering, thinking, programming, sketching or designing can match that. And, the feedback has been overwhelmingly positive!</p>

<img src="/images/ent/pcb.jpg" alt="personalized pcb" />

<p>I think I have never been challenged as much as I have during the last 6 weeks. Coming to IDII I had little to no knowledge about industrial design, electronics, soldering and model making. Yes, it was hard work and long nights, but it was more than worth it. But more important than tools are the people dedicated to their work such as <a class="ent" href="http://www.interaction-ivrea.it/en/people/m.banzi/index.asp">Massimo Banzi</a>, <a class="ent" href="http://www.interaction-ivrea.it/en/people/h.martin/index.asp">Heather Martin</a>, <a class="ent" href="http://www.interaction-ivrea.it/en/people/y.steiner/index.asp">Yaniv Steiner</a>, <a class="ent" href="http://www.interaction-ivrea.it/en/people/r.wettach/index.asp">Reto Wettach</a>, <a class="ent" href="http://www.interaction-ivrea.it/en/people/d.buzzini/index.asp">Dario Buzzini</a> (professors &#8212; physical computing), <a class="ent" href="http://www.interaction-ivrea.it/en/people/a.deschamps-sonsino/index.asp">Alexandra Deschamps-Sonsino</a> (student &#8212; thanks for the 3D models and sewing the bears ass up...) and last but certainly not least <a class="ent" href="http://www.interaction-ivrea.it/en/people/e.brambilla/index.asp">Edoardo Brambilla</a> from Milano (workshop &#8212; model maker extraordinaire).</p>

<img src="/images/ent/wiring.jpg" alt="wiring board" />

<h2>More, more, more...</h2>
<p>Naturally I could go into much more detail, from concept to execution, but that will have to wait. There is, of course, much more to discuss about soldering (and techniques), electronics (datasheets, schematics and breadboards), programming for microcontrollers (in this case <a class="ent" href="http://www.atmel.com/dyn/products/product_card.asp?part_id=2008">ATmega8535</a> and <a class="ent" href="http://www.atmel.com/dyn/products/product_card.asp?part_id=2018">ATmega128</a> chips), prototype building (materials, techniques) and industrial design (3D rendering, exploded views). However, a few things: 1. Do not reverse a 7805 power regulator and feed it 12 volts, things will burn... fast! 2. Always, always, use a multimeter first to verify the connections (solderings) and circuit. 3. Hot glue is your best friend. 4. Do not try to bend the legs of a chip just because you mirrored the socket by accident...</p>

<h2>In the News</h2>
<ul id="blogolist">
<li><a class="ent" href="http://www.we-make-money-not-art.com/archives/004300.php">Orientation-sensitive clock radio and cuddly bear for snoozing</a><img src="/images/url.gif" alt="url" />
<br/>
Near Near Future</li>

<li><a class="ent" href="http://www.core77.com/corehome/2005/01/interaction-design-institute-ivrea.html">Quattro radio alarm clock</a><img src="/images/url.gif" alt="url" />
<br/>
Core77</li>

<li><a class="ent" href="http://www.gizmodo.com/gadgets/gadgets/household/quattro-multifunction-clock-031464.php">Quattro Multi-Function Clock</a><img src="/images/url.gif" alt="url" />
<br/>
Gizmodo</li>

<li><a class="ent" href="http://www.boingboing.net/2005/01/28/alarmclock_changes_m.html">Alarm-clock changes modes with rotation + teddybear</a><img src="/images/url.gif" alt="url" />
<br/>
BoingBoing</li>

<li><a class="ent" href="http://blog.vg.no/post/1/108">Koseklokke</a><img src="/images/url.gif" alt="url" />
<br/>
VG Nett &#8212; Teknoisme (Norway)</li>

<li><a class="ent" href="http://www.amazon.com/gp/earlyadopter/blog.html/103-8686544-1167039?_encoding=UTF8&filterID=-1&categoryID=2">Quattro Multi-Function Clock</a><img src="/images/url.gif" alt="url" />
<br/>
Amazon.com: Early Adopters</li>

</ul>]]>

</content>
</entry>
<entry>
<title>Information Visualization</title>
<link rel="alternate" type="text/html" href="http://www.nundroo.com/archives/000015.html" />
<modified>2005-05-18T09:46:53Z</modified>
<issued>2004-11-05T00:59:05Z</issued>
<id>tag:www.nundroo.com,2004://1.15</id>
<created>2004-11-05T00:59:05Z</created>
<summary type="text/plain">Last week, after days of designing, developing and debugging (and, yes, also the inevitable last minute stress), Marcos 
and I presented a working prototype of our studio project.



As could have been deducted from my previous post, 
&amp;#8220;memory&amp;#8221; was the main subject of our first studio class at Interaction Design Institute Ivrea (IDII). 
In a nutshell the task consisted of developing a software application for a collection of information.</summary>
<author>
<name>hilhorst</name>
<url>http://www.nundroo.com</url>
<email>d.hilhorst@nundroo.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.nundroo.com/">
<![CDATA[<p>
Last week, after days of designing, developing and debugging (and, yes, also the inevitable last minute stress), Marcos 
and I presented a working prototype of our studio project. As could have been deducted from my previous post, 
&#8220;memory&#8221; was the main subject of our first studio class at <a class="ent" href="http://www.interaction-ivrea.it">Interaction Design Institute Ivrea</a>, under the supervision of <a class="ent" http://www.interaction-ivrea.it/en/people/n.churcher/index.asp">Neil Churcher</a> and <a class="ent" http://www.interaction-ivrea.it/en/people/n.churcher/index.asp">Ralph Ammer</a>, resident professors at IDII. 
In a nutshell the task consisted of developing a software application for a collection of information of our choice.
</p>

<h2>Music and Memory</h2>
<img src="/images/ent/mm.gif" alt="music and memory" />
<p>
After an initial investigation and multiple brainstorm sessions we decided to work with music and how it relates to 
memory (a topic we stuck with from the beginning). In part because of our own experiences with music and how when 
each of us hears a distinct song we think of a particular moment in our respective lives. Undoubtedly, music is 
one of the most engaging and emotionally powerful stimuli. Listening to music can have strong effects on people&#8217;s 
mood, thinking and even their physiology. I think it&#8217;s mainly because of the latter that certain songs remind us 
so vividly of a specific memory.
</p>

<div id="quote_art"> 
      <p class="quote">Music is one of the most engaging and emotionally powerful stimuli.</p>
</div>

<h2>Design and Programming</h2>

<p>
The course was a combination of studio and skill sessions, in design and programming. Since IDII attracts students with 
different professional and academic backgrounds, from computer science to industrial design and architecture 
(emphasizing the institute&#8217;s multi-disciplinary approach), some basics were covered at first. The programming 
classes proved to be the most challenging (for some reason they dumped me in the advanced class... ouch!). IDII 
promotes the use of <a class="ent" href="http://www.processing.org">Processing</a>, a Java based programming language, developed by <a class="ent" href="http://people.interaction-ivrea.it/c.reas/">Casey Reas</a> and <a class="ent" href="http://acg.media.mit.edu/people/fry/">Ben Fry</a> (IDII, MIT). 
Processing is a programming language and environment built for the electronic arts and visual design communities. 
It was created to teach fundamentals of computer programming within a visual context and to serve as a software 
sketchbook. As most of you probably know I am by no means a programmer, but yet have always been interested in 
toying with code. Here are two examples I created: <strong>a.</strong> <a class="ent" href="http://nundroo.com/p5/elasticity/">elasticity</a> and <strong>b.</strong> <a class="ent" href="http://nundroo.com/p5/particle/">particles</a>. Probably nothing too exciting 
in the eyes of the seasoned programmer, but it nevertheless felt like an achievement to me! Now for some serious
programming <a class="ent" href="http://www.marumushi.com/p5/" title="processing">check out what Marcos has been playing with</a> &#8212; yes, simply amazing.
</p>

<h2>Importance of Process</h2>

<p>
Interaction design requires good concepts and stellar execution. Consequently a good execution of a stupid concept is a 
waste of time, similarly, a poor execution of a good idea is a shame. Results-oriented thinking can bite you in the ass 
&#8212; very very hard. Earlier this year, in a <a class="ent" href="http://www.designbyfire.com/000027.html" title="Avoid results-oriented thinking">must-read article</a>, Andrei noted the importance of process in high-technology 
design. And boy, it is so true. Process ensures to some degree that you focus on what is important: the core of what you 
are working on. Getting lost in endless tangents? Go back to the core. Stuck struggling with mindless details? Go back 
to the core. Interaction not working properly? Go back to the core. Because no matter how good and sexy the aesthetics 
of an interface, nothing beats a good idea. Instead of trying to come up with an impressive interface for a crap idea 
or concept, go back a few steps and think hard about what a project is really about &#8212; what is the essence of 
what you are trying to communicate and design?
</p>

<h2>The Power of User Data</h2>

<p>
First, let me (and Marcos) thank everyone who has been so kind to share their memories related to music. The response 
has been beyond expectation: we gathered about 500 (!) records to date, and the database is still growing &#8212; if 
you are interested <a class="ent" href="http://www.nundroo.com/memory/form.php">you can still add your memories</a>. Additionally, a massive thank you to everyone who has linked to 
the project so far (<a class="ent" href="http://k10k.net">K10k</a>, <a class="ent" href="http://www.zeldman.com">Zeldman</a>, <a class="ent" href="http://www.simplebits.com">Simplebits</a> and others). I think it is important to mention that our intention is 
not to analyze the data or to discern specific psychological patterns. Rather, we wanted a real dataset for the 
visualization. But more importantly, the user data we collected showed us that the stories attached to the memories 
are the fascinating part of what we are trying to work with. The very personal, sometimes even intimate, nature of 
the stories is the core of the visualization. The challenge has been to build a graphical user interface (information 
visualization) that reflects the emotional value. 
</p>

<h2>Graphical User Interface</h2>

<p>
In all honesty, we struggled a lot with the visualization of the data. Why? Simply because we wanted to address different 
issues at the same time &#8212; in retrospect probably too many issues. As mentioned we collected a number of attributes in the 
form, both quantitative and qualitative. Our initial approach was statistical, abstracted from emotion, a dry representation 
of data. It soon became apparent that such a visualization did not communicate the core of our project: it did not encompass 
the emotional or personal qualities inherent to the data set. Conclusion: back to the drawing board &#8212; hit it hard! Thus, 
going back to the core, and taking the stories as a starting point we sketched out different ways of accessing and 
displaying the content. How to browse the system? How to access the core of the data? What are essential attributes 
in this particular visualization? What is the essence of the user experience?
</p>
<img src="/images/ent/gui_1.gif" alt="visualization screen 1" />
<p>
In the end we concluded that emotions, music (songs, artists) and memories (stories) are the main attributes, i.e. the 
essence of our visualization. Consequently we designed a 3 column interface that would reflect this approach, with a 
distinct focus on the memories. So what does it look like? I included a few screenshots, but I am not yet disclosing 
the full application. For the simple reason that we are building a public version that will launch sometime soon.
</p>
<img src="/images/ent/gui_2.gif" alt="visualization screen 2" />
<p>
The very 
positive public response and enthusiasm made us realize that it would be a good idea publish our interface and make it 
available online. So, keep an eye out on <a class="ent" href="http://www.musicmemory.net">http://www.musicmemory.net</a> within the next few weeks. Right now we are working 
on refining the interface, programming in Flash, coding PHP, MySQL database, XML and anything necessary to make this work.
</p>
<img src="/images/ent/gui_3.gif" alt="visualization screen 3" />

<h2>Technology</h2>   

<p>
For those interested this is a quick overview of how our prototype actually worked, the back-end of it, that is. As 
mentioned before, Processing was the development environment of choice (or rather, required). This proved to be 
somewhat of a challenge and in the end we decided to build half of the interface in Flash and the other half in 
Processing. Uhm, yeah, this is probably where I should include a &#8220;do-not-do-this-at-home-kids&#8221; sort 
of notice. Anyway, the course brief was clear: use Processing to deliver your application &#8212; so be it.
</p>

<img src="/images/ent/arch.gif" alt="system architecture" />

<p>
The form (Flash) saves all the data in a MySQL database using a PHP script. Next, an XML file is created from 
the MySQL database. The left part (a) of the interface is a flash file that parses the XML file for emotions, 
songs and artists. The right part (b) is a Processing file (Java applet) that parses the XML file for stories. 
Now, Flash and Processing need to communicate, passing commands from the left side to the right side &#8212; 
this is done using Javascript. Yeah, it kind of gets ugly... but it worked, and for a prototype that is what 
matters. Now of course we van not publicly release such a monster, so we are rebuilding it in Flash and 
optimizing it for public release.
</p>]]>

</content>
</entry>
<entry>
<title>Music and Memory</title>
<link rel="alternate" type="text/html" href="http://www.nundroo.com/archives/000014.html" />
<modified>2004-10-26T00:05:30Z</modified>
<issued>2004-10-25T00:12:57Z</issued>
<id>tag:www.nundroo.com,2004://1.14</id>
<created>2004-10-25T00:12:57Z</created>
<summary type="text/plain">Marcos Weskamp and I are currently working on a project that links music and memory, at Interaction Design Institute Ivrea. At this point we are collecting data to populate the database that will be used for the visualization.

In a form we have put online we ask you to mention a specific song that you relate to a memory. Do you have a specific song that reminds you of your first girlfriend; that cool wedding of your best friend; a summer vacation? We are sure that you can find plenty examples! You can even sketch out your memory, among other things! It&apos;s great fun, really!

http://www.nundroo.com/memory/form.php

Your help is greatly appreciated, thank you! Feel free to send this form to other people too! Oh, yeah, and we would like to collect the data pretty soon, actually within the next 2 or 3 days.</summary>
<author>
<name>hilhorst</name>
<url>http://www.nundroo.com</url>
<email>d.hilhorst@nundroo.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.nundroo.com/">
<![CDATA[<p><a class="ent" href="http://marcosweskamp.marumushi.com/">Marcos Weskamp</a> and I are currently working on a project that links music and memory, at <a href="http://www.interaction-ivrea.it" class="ent">Interaction Design Institute Ivrea</a>. At this point we are collecting data to populate the database that will be used for the visualization.</p>
<p>
In a form we have put online we ask you to mention a specific song that you relate to a memory. Do you have a specific song that reminds you of your first girlfriend; that cool wedding of your best friend; a summer vacation? We are sure that you can find plenty examples! You can even sketch out your memory, among other things! It's great fun, really!</p>
<p>
<a class="ent" href="http://www.nundroo.com/memory/form.php" title="fill out the form!">http://www.nundroo.com/memory/form.php</a>
</p><p>
Your help is greatly appreciated, thank you! Feel free to send this form to other people too! Oh, yeah, and we would like to collect the data pretty soon, actually within the next 2 or 3 days.</p>
<p>
<strong>note:</strong><br />
Your privacy will be protected, obviously, all the data used is collected anonymously and used for internal academic purposes (not sold to others etc.) As you can see we do not ask for a username or email or any personal information. We are interested in the stories, and how music relates to memory.</p>]]>

</content>
</entry>
<entry>
<title>Designing Interactions</title>
<link rel="alternate" type="text/html" href="http://www.nundroo.com/archives/000012.html" />
<modified>2004-09-19T14:18:12Z</modified>
<issued>2004-09-16T22:06:43Z</issued>
<id>tag:www.nundroo.com,2004://1.12</id>
<created>2004-09-16T22:06:43Z</created>
<summary type="text/plain">In the first guest lecture at Interaction Design Institute Ivrea (IDII) Bill Moggridge, one of the co-founders of IDEO, shared his views on interaction design and discussed six categories using examples ranging from the Apple Lisa GUI to the design of Google&apos;s interface.</summary>
<author>
<name>hilhorst</name>
<url>http://www.nundroo.com</url>
<email>d.hilhorst@nundroo.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.nundroo.com/">
<![CDATA[<p>
Today <a class="ent" href="http://hci.stanford.edu/cs547/abstracts/03-04/031003-moggridge.html">Bill 
Moggridge</a> gave an interesting presentation about interaction design at <a class="ent" href="http://www.interaction-ivrea.it/en/index.asp">IDII</a>. 
For those unfamiliar with Moggridge, he is one of the co-founders of <a class="ent" href="http://www.ideo.com/ideo.asp">IDEO</a> 
and now responsible for the San Francisco location, for proposing new directions 
for the company and for international services. Moggridge is in addition working 
on a book titled &#8220;Designing Interactions&#8221;, to be published by MIT 
Press in 2005. Not surprisingly it was Moggridge who coined the name Interaction 
Design. In his presentation he described interaction design as &#8220;the design 
of interactive technology for people.&#8221;</p>
<div id="quote_art"> 
      <p class="quote">
Interaction design is <br />the design 
of interactive <br />technology for people.
</p>
  </div>
<p>In his presentation Moggridge discussed 6 different categories of interaction 
  design: games, screens, products, places, services and internet. Each category 
  was then exemplified by a number of cases and interviews with industry leaders. 
  For example, in the category &#8220;screens&#8221; Bill Atkinson and Larry Tessler 
  talk about their work bringing the GUI to the <a class="ent" href="http://applemuseum.bott.org/sections/computers/lisa.html">Apple 
  Lisa</a> (based on technology from Xerox PARC), including extending the paradigm 
  of <a class="ent" href="http://www.nundroo.com/lisadesk.gif">pull-down menus</a> (<strong>note:</strong> 
  <a class="ent" href="http://humane.sourceforge.net/home/">Jef Raskin</a> was also involved 
  in developing interface components and began to work on a <a class="ent" href="http://mxmora.best.vwh.net/JefRaskin.html#recollections">small 
  project in 1979</a>, that would encompass a $500 business machine code-named 
  <a class="ent" href="http://oldcomputers.net/pics/mac512k.JPG">Macintosh</a>.)</p>
<p>Furthermore, in the category &#8220;internet&#8221; Larry Page and Sergey Brin 
  elaborate on some of the design choices (or lack thereof in my opinion) for 
  the <a class="ent" href="http://www.google.com">Google</a> interface. Moggridge added that 
  Google made some sensible and appropriate design choices. However, personally, 
  I think the Google interface could be significantly improved to result in a 
  more efficient (in organizing and designing search results) and pleasing to 
  use interface. In early 2004 Andrei Herasimchuk decided to <a class="ent" href="http://www.designbyfire.com/000033.html">redesign 
  Google&#8217;s results page</a> for educational purposes (see in addition his 
  <a class="ent" href="http://www.designbyfire.com/000039.html">second iteration</a>.) Andrei 
  leaves Google&#8217;s distinct (though rather primitive) branding intact and 
  improves a number of interface features and reshapes the way information, namely 
  the search results page, is displayed.</p>
<p>After the lecture there was a more informal Q&amp;A session and I got a chance 
  to talk to Moggridge and discuss some of his work at IDEO. Before leaving for 
  dinner Moggridge donated a deck of <a class="ent" href="http://www.ideo.com/methodcards/MethodDeck/MethodCardsHTML.htm">IDEO 
  Method Cards</a> to IDII. These cards show 51 of the methods IDEO uses to inspire 
  great design and keep people at the center of their design process. I will most 
  probably discuss the cards (and their potential usefulness and applicability) 
  in more detail once I have had a more thorough look at them.<br>
</p>]]>

</content>
</entry>
<entry>
<title>Prima Delle Due</title>
<link rel="alternate" type="text/html" href="http://www.nundroo.com/archives/000011.html" />
<modified>2004-09-15T16:18:26Z</modified>
<issued>2004-09-15T09:58:55Z</issued>
<id>tag:www.nundroo.com,2004://1.11</id>
<created>2004-09-15T09:58:55Z</created>
<summary type="text/plain">This is the first entry written from the lovely city of Ivrea in Italy. This blog is not dead and from now on I will try to have a somewhat regular publishing schedule. For now this entry shortly covers my experiences here in Italy and at Interaction Design Institute Ivrea.</summary>
<author>
<name>hilhorst</name>
<url>http://www.nundroo.com</url>
<email>d.hilhorst@nundroo.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.nundroo.com/">
<![CDATA[<p>Is this blog dead? Short answer: no, of course not. However the last month or so has been rather busy &#8212; writing a lot, ironically, and moving to Italy. It has been a few days now since I arrived in Ivrea and it honestly rocks. First things first: Italians seem to interpret traffic rules a little differently from what I have been used to in Rotterdam, but I am adjusting fairly quickly. The first two weeks at Interaction Design Institute Ivrea are dedicated to introduction, bureaucracy (another favorite here) and getting to know the other students. The real deal will start in the first week of October.</p>
<div id="quote_art"> 
      <p class="quote">
First things first: Italians seem to interpret traffic rules a little differently.
</p>
  </div>
<p>
The pool of students is impressive, bordering on frighteningly talented. I will need to seriously brush up on my skills in every department, but that is a good thing. Among the students is also Marcos Weskamp, known for his work on <a class="ent" href="http://www.marumushi.com/apps/newsmap/">Newsmap</a> &#8212; an application that visually reflects the constantly changing landscape of the Google News news aggregator. In general it is inspiring to see the variety in backgrounds, from graphic design, industrial design, architecture, technical writing, computer science, cognitive psychology, to economics and business (yes, that would be me.)
</p><p>
For now I am enjoying the surroundings, getting to know people from all over the world and attending my Italian classes to make myself understandable in this country. I can speak a few words, but it is rather pathetic at the moment. Furthermore, now that I am somewhat settled here this blog will get a little more attention and I think the next year will provide me with enough inspiration to write about interaction design and related topics more frequently. Okay, time for coffee.</p>]]>

</content>
</entry>
<entry>
<title>This Blog Thing Takes Time</title>
<link rel="alternate" type="text/html" href="http://www.nundroo.com/archives/000010.html" />
<modified>2004-08-09T18:53:11Z</modified>
<issued>2004-08-08T10:54:12Z</issued>
<id>tag:www.nundroo.com,2004://1.10</id>
<created>2004-08-08T10:54:12Z</created>
<summary type="text/plain">I am living life in the fast lane currently. That is cool, and I do not have a problem with that, but it also means that new articles are going to have to wait. I have said it before, and I will repeat it: blogging takes time. Unfortunately that time is in short supply at the moment.</summary>
<author>
<name>hilhorst</name>
<url>http://www.nundroo.com</url>
<email>d.hilhorst@nundroo.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.nundroo.com/">
<![CDATA[<p>You probably guessed it... time I currently do not have, atleast, not to dedicate 
  to blogging or writing thoughtful articles. Actually, the only thing I do at 
  the moment is writing, and when I&#8217;m not writing, I want out, and I do 
  not want to write. Simple right? I mean it is not that I hate writing, but I 
  do not have the intention to become an author or anything, and certainly not 
  in a language that is not my mothertongue. Although sometimes I wonder what 
  language I am supposed to speak. Dutch? English? French? German? Soon Italian? 
</p>
<div id="quote_art"> 
      <p class="quote">
	  I pack my clothes, my computer, my skateboard and hit the road with 
  an open rooftop.</p>
  </div>
<p>Speaking of Italy, I am moving in a months time, or 5 weeks to be exact. Damn. 
  That is actually pretty soon. I need to finish my stuff overhere and it is keeping 
  me plenty busy. I try to enjoy moments with friends inbetween. They all say 
  they are going to visit me in Italy, but I know for a fact how that will work 
  out: some will, most will not. I will hand in my thesis during the first week 
  of September, then I move. This is going to one of the least complicated moves 
  in my life. I pack my clothes, my computer, my skateboard and hit the road with 
  an open rooftop, unless it rains, and just drive to Italy (I need my car in 
  Italy, actually, I always need my car&#8230;) I just do not have time to think 
  about the whole process, and honestly, I am just too damn excited to worry about 
  such an insignificant thing as logistics.</p>

<p>That said, I will probably forget a zillion things, but who cares? In October 
  it will be graduation time back in Rotterdam, so I will fly back, and officially 
  receive my graduate degree in economics. Another chapter in life that will be 
  concluded. To officially end those fantastic years I am going to throw a massive 
  party with all my friends and family in Rotterdam, say goodbye and basically 
  get wasted. I will probably fly back on a Sunday to Italy with a huge hangover. 
  Rock on!</p>
<p>After all those things are taken care of I seriously hope to sit back and relax, 
  or atleast ease the mind a little, settle again, and enjoy the new surroundings. 
  Currently I am in overdrive mode, which is fine, but not all the time. I am 
  already looking forward to so many things. For the first time in my life I will 
  be able to think, talk and dream about design 24/7, 365 days a year, that is 
  almost surreal in a way. Christmas is going to be great, as usual. Drive to 
  the French alps, get together with the family and pretend to be a bad ass snowboarder 
  (which translates to sitting inside with a glass of wine, with my boats on, 
  mind you.)</p>
<p>So, yeah, this blog thing is going to have to wait. Maybe an article (or announcement) 
  or two, but do not expect much. Anyway, there are enough bloggers around to 
  keep you busy with reading. The next time I will post an article I will probably 
  sip an espresso made of the finest Italian coffee, enjoy my cigerette (damn, 
  I still smoke, how did that happen?) and contemplate mesmerizing 16th century 
  buildings.
</p>]]>

</content>
</entry>
<entry>
<title>I Design That Stuff</title>
<link rel="alternate" type="text/html" href="http://www.nundroo.com/archives/000009.html" />
<modified>2004-08-03T16:11:58Z</modified>
<issued>2004-08-03T15:36:36Z</issued>
<id>tag:www.nundroo.com,2004://1.9</id>
<created>2004-08-03T15:36:36Z</created>
<summary type="text/plain">Have you ever tried to explain to friends what it is you do? Have you seen the question marks above their heads pop up faster than the speed of light? What the heck is it I do anyway? This article is a start in my perpetual quest for the holy grail in definitions.</summary>
<author>
<name>hilhorst</name>
<url>http://www.nundroo.com</url>
<email>d.hilhorst@nundroo.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.nundroo.com/">
<![CDATA[<p>Any new industry that is trying to define itself (both internally and to the 
  outside world) is going through a stage of naming and labelling conventions 
  in search of consensus &#8212; design for high technology is definitively no 
  exception. <a class="ent" href="http://www.designbyfire.com/">Andrei Herasimchuk</a> 
  just republished his article entitled &#8220;<a class="ent" href="http://www.designbyfire.com/000012.html">Making 
  the case for Interface Design</a>&#8221; and a few weeks ago <a class="ent" href="http://www.odannyboy.com/">Dan 
  Saffer</a> posted his thoughts in &#8220;<a class="ent" href="http://www.odannyboy.com/blog/archives/001000.html">A 
  Definition of Interaction Design</a>.&#8221; To this point a few terms have 
  been used to indicate what it is we exactly do: <strong>interaction</strong> 
  design, <strong>experience</strong> design and <strong>interface</strong> design. 
  Maybe you have encountered different terminology, but for now those three will 
  suffice.</p>
<div id="quote_art"> 
      <p class="quote">I can not design happiness, accomplishment, satisfaction<br /> or frustration.</p>
</div>
<p>I am not going to discuss job titles in this article and while I am aware of 
  their importance I would rather try to define (and understand) the industry 
  as a whole before opening a can of worms. From the above three terminologies, 
  experience design is, in my opinion, the least suitable. Experience is something 
  inherently subjective, it can be anything from good, to bad, to catastrophic. 
  I see experience as an outcome &#8212; it is impossible to design an experience 
  as such. I can not design happiness, accomplishment, satisfaction or frustration, 
  these are merely outcomes that I may be able to influence, but not design, command 
  or construct. However, what I can do is design and construct an interface or 
  stimulate an interaction that is going to lead to such an experience (hopefully 
  an experience that is both useful and helpful.) You may find the disparity trivial, 
  but it is nonetheless critical.</p>
<h2>Interface and interaction</h2>
<p>This leads us to the difference between interface and interaction. Interface 
  refers exclusively to an object, while interaction can refer to either an object 
  or a subject (or more specifically their relation.) Interactions can occur between 
  two subjects (mediated by technology, i.e. mobile phones), two objects (i.e. 
  two machines talking to eachother) and between an object and a subject and vice 
  versa (i.e. ATM machine or personal computer). Different technologies do not 
  necessarily limit themselves to one type of relation, a mobile phone or personal 
  computer can facilitate interactions between subjects (i.e. chat, instant messaging), 
  as well as interactions between objects (i.e. protocols, connections) and interactions 
  between an object and subject (i.e. data input, data output.)</p>
<p>Interactions between two objects are needed and useful, but not imperative 
  in the context of this discussion (I do not want to trivialize the work being 
  done in this area, but an interface between two objects is by and large abstracted 
  from human factors and behaviour.) The real challenge is to construct a successful 
  interaction between two humans (usually mediated by technology.) Humans have 
  emotions and can behave irrationally, non-lineair and without prior notice. 
  The latter is of course what makes this job so damn interesting. Eventually 
  I believe my job will be to &#8220;design <em>that</em> stuff&#8221; &#8212; 
  as simple as that. I want to facilitate interactions and to do so I design and 
  construct interfaces. Does this mean we should stick exclusively to the terminology 
  of interface design (<a class="ent" href="http://www.designbyfire.com/000012.html">as 
  Andrei suggests</a>)?</p>
<h2>Tangible definitions work better</h2>
<p>Personally I think there is nothing wrong with interaction 
  design, nor with interface design for that matter. It boils down to a personal 
  preference, either referring to a more tangible aspect of your work (interface) 
  or to a more abstract concept (interaction.) Nevertheless, the more tangible 
  the definition, the easier it will be to communicate what we do, and elucidate 
  our added value to the outside world (project managers, decision makers, business 
  executives, in-laws, family, friends and whoever is interested.) How much sense 
  would the following description make to the laity? &#8220;<strong>Interaction</strong> 
  takes place through the use of an <strong>interface</strong>, our job is to 
  <strong>design and construct </strong> that <strong>interface</strong>.&#8221;</p>
<p>It seems this business is still in its infancy, transitioning en route to becoming 
  a rebellious teenage kid, and we all know what that brings about. It will take 
  some time before we (and I especially include myself) grow up and become a mature 
  industry. We will make mistakes, more so probably than we will succeed, but 
  that is part of the game. Maybe one day I will be in a position to define the 
  rules the game is played by, meanwhile I do my best to understand and apply 
  them.</p>
<h2>Read more about interaction design</h2>
<ul id="blogolist">
  <li><a class="ent" href="http://www.designbyfire.com/000012.html">Making the 
    case for Interface Design</a><img src="/images/url.gif" alt="url" /><br />
    Andrei Herasimchuk</li>
  <li><a class="ent" href="http://www.odannyboy.com/blog/archives/001000.html">A 
    Definition of Interaction Design</a><img src="/images/url.gif" alt="url" /><br />
    Dan Saffer</li>
  <li><a class="ent" href="http://www.interaction-ivrea.com/en/about/interactiondesign/index.asp">What 
    Is Interaction Design?</a><img src="/images/url.gif" alt="url" /><br />
    Interaction Design Institute Ivrea</li>
  <li><a class="ent" href="http://www.designcouncil.org.uk/webdav/servlet/XRM?Page/@id=6004&Session/@id=D_qr9lH4uUaMFNA3XkMuAS&Section/@id=1345">About: 
    Interaction Design</a><img src="/images/url.gif" alt="url" /><br />
    Nico Macdonald</li>
  <li><a class="ent" href="http://www.ixdg.org/about_ixdg/what_is_interaction_design.shtml">Interaction 
    Design</a><img src="/images/url.gif" alt="url" /><br />
    IxD Group</li>
  <li><a class="ent" href="http://www.cooper.com/newsletters/2001_06/so_you_want_to_be_an_interaction_designer.htm">So 
    You Want To Be an Interaction Designer</a><img src="/images/url.gif" alt="url" /><br />
    Robert Reimann</li>
  <li><a class="ent" href="http://www.amazon.com/exec/obidos/ASIN/0471492787/qid=1091545362/sr=ka-1/ref=pd_ka_1/104-2594011-8795942">Interaction 
    Design</a><img src="/images/book.gif" alt="book" /><br />
    Jennifer Preece et al.</li>
  <li><a class="ent" href="http://www.amazon.com/exec/obidos/ASIN/0764526413/qid=1091545362/sr=ka-3/ref=pd_ka_3/104-2594011-8795942">About 
    Face 2.0: The Essentials of Interaction Design</a><img src="/images/book.gif" alt="book" /><br />
    Alan Cooper et al.</li>
</ul>
<p>There is probably much more around, both online and offline, but these will help you get an idea of what interaction and interface design is all about. This industry is exciting, and I am equally excited to be part of it. ]]>

</content>
</entry>
<entry>
<title>How Puma Became Fashionable</title>
<link rel="alternate" type="text/html" href="http://www.nundroo.com/archives/000008.html" />
<modified>2004-07-29T13:27:10Z</modified>
<issued>2004-07-29T13:18:37Z</issued>
<id>tag:www.nundroo.com,2004://1.8</id>
<created>2004-07-29T13:18:37Z</created>
<summary type="text/plain">Ten years ago Puma was a desolate sportswear company. This article discusses how Puma went from drab to fab with an intelligent design strategy. Design is much more than just pretty objects, it can save companies and make them successful again.</summary>
<author>
<name>hilhorst</name>
<url>http://www.nundroo.com</url>
<email>d.hilhorst@nundroo.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.nundroo.com/">
<![CDATA[<p>I strongly believe in differentiation by design. Differentiation starts with 
  a strong and forward thinking management or executive team that recognizes the 
  need to elevate design activities from a tactical and operational focus to a 
  level of strategic significance. The difference being that design effectively 
  becomes a long term concern rather than an ad hoc, or at best, short term necessity.</p>
<p><img src="/images/ent/puma.gif" alt="Puma"></p>
<p>Ten years ago German sportswear company <a class="ent" href="http://www.pumabiz.com/">Puma</a> 
  was practically non existent with increasing financial difficulties and a lurking 
  bankruptcy. Except for a few German hardcore fans nobody was interested in Puma, 
  the masses would rather wear Nike or Adidas. Back in those days Puma was not 
  cool and certainly not fashionable. After some hard-hitting financial measures 
  and a thorough functional re-organisation the company got somewhat back on track. 
  In 1998 executives decided that it was time for a systematic re-branding of 
  Puma and a change of strategy that would later set an example in the industry.</p>
  <h2>From drab to fab</h2>
<p>By shifting their brand proposition Puma broadened their target market from 
  solely sport to lifestyle and even fashion. Yes, a strategy that has now been 
  copied and applied by the likes of Nike, Adidas, Reebok and others. Not without 
  reason mind you, as this has become an extremely lucrative business. So far 
  Puma single handedly redefined the term sneaker &#8212; at least in Europe &#8212; 
  and definitively set a new trend that would eventually be followed by fashion 
  brands such as Gucci, Dolce &amp; Gabanna, DKNY, Prada and many more top players 
  in the ultra hip and trendy fashion industry. But what role did design play 
  in this spectacular turn-around?</p>
<div id="quote_art"> 
      <p class="quote">Puma hired rock star<br />designers Philippe Starck<br />and Jil Sander.</p>
</div>
<p>Puma hired rock star designers <a class="ent" href="http://www.philippe-starck.com/" title="This dude is everywhere...">Philippe 
  Starck</a> and <a class="ent" href="http://www.jilsander.com/">Jil Sander</a>. They also 
  dress the national football (soccer for people who do not get it) team of Italy 
  (bad luck they performed the way they did at Euro2004, but not essential.) These 
  efforts are powered by an intelligent design strategy. Fashion is dictated by 
  what looks hot and cool. Nobody cares if your shoes make you run faster, hell 
  no, the objective is to make you look like a million bucks and make you feel 
  on top of the world, and preferably with you, a million others. Puma now participates 
  in fashion shows in Milan. Yet, they do not aim to take the fashion industry 
  by storm &#8212; what matters most for Puma is design and constant innovation.</p>
<p>Puma was blessed with <a class="ent" href="http://www.businessweek.com/magazine/content/03_27/b3840608.htm" title="Chief Executive, Puma, Germany">CEO 
  Jochen Zeits</a> who understands the power of design, its strength to differentiate 
  and how it helped a company make its share price soar from &euro;13 to &euro;140 
  in no more than 3 years, but more importantly make its <a class="ent" href="http://www.pumabiz.com/news.jsp?year=04&id=15&lang=eng">branded 
  sales exceed &euro;1 billion</a>. Do not tell me design does not matter &#8212; 
  it does, more now than ever and not only in the high technology field.</p>]]>

</content>
</entry>
<entry>
<title>The Sagacity in Validation</title>
<link rel="alternate" type="text/html" href="http://www.nundroo.com/archives/000007.html" />
<modified>2004-07-24T22:06:11Z</modified>
<issued>2004-07-24T20:34:30Z</issued>
<id>tag:www.nundroo.com,2004://1.7</id>
<created>2004-07-24T20:34:30Z</created>
<summary type="text/plain">To validate or not to validate, that is the question. How important is validation? In this article I share my opinion on validation and its value to web development in general and future implications. Standards matter indeed, and validation plays a significant role.</summary>
<author>
<name>hilhorst</name>
<url>http://www.nundroo.com</url>
<email>d.hilhorst@nundroo.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.nundroo.com/">
<![CDATA[<p>In <a class="ent" href="http://www.nundroo.com/archives/000003.html" title="Feeling Rich and Shameless">one 
of my introductory articles</a> I stated that I do not care much for validation, 
yet I use well-formed XHTML 1.0 Strict (no less) as my preferred standard and 
CSS for layout purposes. If so, why on earth would I claim not to care about, 
or ignore, validation? I referred to <a class="ent" href="http://www.mikeindustries.com/blog/archives/000009.php" title="March to Your Own Standard">a 
piece written by Mike Davidson</a> that has not gone unnoticed. Further stimulated 
by a straightforward <a class="ent" href="http://www.nundroo.com/archives/000003.html#c97" title="Joe Clark thinks I'm wrong">comment 
by Joe Clark</a> I started to think about validation and its true role and value 
in web development.</p>
<h2>Validation as a tool</h2>
<p>What probably bothers me most in this discussion are the anal and ignorant 
  trolls that gleefully accept validation as their new found religion and add 
  to it a determination to convert the masses and persecute the infidels. Get 
  a life. Validation by itself, considered as an axiom or taken out of context, 
  is utterly useless. Eventually validation is exclusively a tool to assess if 
  you have &#8220;done things right&#8221;, but is by no means a way to determine 
  if you &#8220;did the right things.&#8221; For now, assigning more significance 
  to validation is both na&iuml;ve and futile. More imperative to me is an amalgamation 
  of wide-ranging topics that include standards, semantics, syntax, and yes, ultimately 
  also validation.</p>
<p><a class="ent" href="http://www.w3.org/TR/xhtml1/">XHTML</a> is essentially a reformulation 
  of HTML in XML, and XML requires strict validation. Browsers, most notably Internet 
  Explorer, will accept lazy and wrong code, such as unclosed paragraph tags and 
  worse. Is that a good thing? No, for the reason that I deem the web will one 
  day be XML powered &#8212; truly and fully XML powered, from front-end to back-end. 
  Imagine we take the strict validation rules that pertain to XML and apply them 
  to the current state of the web. Oops&#8230; Apocalypse now&#8230;</p>
<h2>Do you care or not?</h2>
<p>I do care about standards and validation, but only to a certain degree. Coding 
  is simply not my job, I do not see it as my role to discuss or investigate the 
  correctness of mark up. And to be honest, I think <a class="ent" href="http://www.simplebits.com/publications/solutions/" title="Dan Cederholm">other</a> 
  <a class="ent" href="http://www.zeldman.com/dwws/" title="Jeffrey Zeldman">talented</a> 
  <a class="ent" href="http://joeclark.org/weblogs/" title="Joe Clark">people</a> are in a 
  far better position to discuss these topics with sense and intelligence. I see 
  code as a mean to deliver my work. Nevertheless, any designer involved in producing 
  web sites should have a basic understanding of good mark up, even if he or she 
  is not required to actually code. This advice is not limited to the web &#8212; 
  an architect has to be acquainted with an assortment of building materials and 
  their respective characteristics, for example. In the same way, <a class="ent" href="http://www.designbyfire.com/000094.html">Design 
  Eye for the Usability Guy</a> proved that teamwork and mutual professional understanding, 
  in addition to the expertise of each individual, lead to an improved result.</p>
<div id="quote_art"> 
      <p class="quote">Validation gets a lot tougher when a quantity of variables are exogenous.</p>
</div>
<p>To have your personal blog or web site validate is not hard. Don&#8217;t even 
  bother telling me it is, because if I can do it, you can do it. Nevertheless, 
  several professionals may have to deal with proprietary systems or content that 
  is beyond their control. Validation gets a lot tougher when a quantity of variables 
  are exogenous. You should also keep in mind that a validating web site is not 
  in effect accessible, usable or attractive, which honestly takes a lot more 
  effort. I will admit that validation can be gratifying, like getting an A+ in 
  class. The W3C validator is like your high school teacher giving you a pat on 
  the back &#8212; &#8220;Good job, son.&#8221; </p>
<p>So, to conclude, I believe validation matters, and it will matter a whole lot 
  more in the future. Ideally I would give my design and code to professionals 
  that understand good code better than I will ever understand. Yes, I do have 
  a decent level of comprehension to be able to recognize the limitations and 
  possibilities of mark up, yet someone that works with code on a daily basis 
  will be able to deliver a clean and semantic document, and, with a bit of luck 
  make it validate too. So, keep those small buttons and please care about standards, 
  just do not bust my ass about an ampersand that is not encoded. Deal?<br>
</p>]]>

</content>
</entry>
<entry>
<title>Feeling Rich and Shameless</title>
<link rel="alternate" type="text/html" href="http://www.nundroo.com/archives/000003.html" />
<modified>2004-07-20T00:39:14Z</modified>
<issued>2004-07-19T15:28:30Z</issued>
<id>tag:www.nundroo.com,2004://1.3</id>
<created>2004-07-19T15:28:30Z</created>
<summary type="text/plain">There is a new blog in town. Yes, I finally have my own blog. This article will shortly discuss some of my thoughts behind the design and other aspects. It is not a full account but a small peek in the kitchen. Feel free to add your thoughts by commenting.</summary>
<author>
<name>hilhorst</name>
<url>http://www.nundroo.com</url>
<email>d.hilhorst@nundroo.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.nundroo.com/">
<![CDATA[<p>
<a class="ent" href="http://www.microsoft.com/billgates/default.asp" title="Uh?">Rich 
and shameless</a>? What is that about? Well, it is that feeling I have when I 
think I am on top of the world and do not care about what people think or say. 
It is also the slogan of this blog. Why? No particular reason, I just like it. 
Sometimes things are better left unexplained, but I am sure you have felt rich 
and shameless atleast once in your life.</p> 
<p>So, this is my new and first blog. Damn, I have a blog &#8212; how geeky! I 
  wish I could write a detailed account of my design, coding and implementation 
  process but I am afraid that my time is limited, so that will have to wait for 
  now. In this post I will elaborate on some aspects but leave others undiscussed. 
  You may freely comment on what you think about it all, but be constructive (for 
  typos, coding errors and others, please <a class="ent" href="mailto:d.hilhorst@nundroo.com" title="Send an email">send 
  me an email</a>.)</p>
<h2>Design and how it looks</h2>
<p>There is not much to say about the design per se. I did not feel like trying 
  to reinvent the blog concept, I will leave that to <a class="ent" href="http://www.designbyfire.com/" title="My good friend Andrei Herasimchuk">Andrei</a> 
  for now (oh, and I also shamelessly nicked his comment display metaphor and some other bits.) It is as basic as it gets: <a class="ent" href="http://www.simplebits.com" title="No, Dan Cederholm did not patent the 2 column layout...">two 
  columns</a>, center with content and sidebar with other stuff. This design has 
  a lot of common points with <a class="ent" href="http://www.ibeginwithanidea.com/" title="Dude, it is time to do something different">my 
  other recent production</a>, their styles are similar. I will agree that some 
  elements are just too small or hard to read. It is something to take care of 
  in the near future.</p>
  <div id="quote_art"> 
      <p class="quote">At times I hated this design<br />and wondered if I should not<br /> start all 
  over again.</p>
    </div>
<p>At times I hated this design and wondered if I should not start all over again. 
  Something I am sure every designer thinks at some point. Please read my article 
  <a class="ent" href="http://www.nundroo.com/archives/000001.html" title="Being a Perturbed Designer">Being a Perturbed Designer</a> to understand 
  some of these feelings, and why not add your own feedback. I had to balance my 
  available time between working on this blog and writing my thesis. Sometimes 
  it is frustrating not to be able to focus on design fulltime.</p>
<h2>How it works</h2>
<p>The main navigation is basic. For now both essentials and bookmarks are not 
  active. I will update these sections as soon as possible. The homepage will 
  always display the 3 latest articles and the 2 latest comments. In the sidebar 
  you will find <a class="ent" href="http://www.nundroo.com/blogocarta/" title="Blogocarta&#8482;">Blogocarta&#8482;</a> 
  and a search box. That is it, not much really. In the future I might add more 
  content. Individual archive pages have a calendar in the sidebar showing the 
  current month. The archives page shows the 3 most recent articles, and a calendar 
  with the current month in the sidebar. You can navigate to different months 
  using the links below the calendar (there is currently just one month, so no 
  navigation.)</p>
<h2>Technical details and Movable Type</h2>
<p>This site is built using <a class="ent" href="http://validator.w3.org/check?uri=www.nundroo.com" title="Does it validate?">XHTML 
  1.0 Strict Doctype</a> and CSS for layout purposes. It should validate but I 
  can not guarentee that. You will not find any validation links other than the 
  one just provided. For more information you can read <a class="ent" href="http://www.mikeindustries.com/blog/archives/000009.php" title="March to Your Own Standard">Mike 
  Davidson&#8217;s thought on validation</a>, which nicely echo my own thoughts 
  on the topic. My CSS is a bit of a mess, with unused style rules and other things 
  that are littered all over the place. I will clean this up when I find time.</p>
<p>I do not know what to think of <a class="ent" href="http://www.movabletype.org/" title="Six Apart's Movable Type 3.0">MT 3.0</a>. 
  It is pretty cool and a solid web application but I was dissapointed at times, 
  especially with the template tags. I never worked with MT before and I definitively 
  underestimated the time it would take me to implement everything using templates. 
  In retrospect it is not that surprising, I had to learn a whole new language 
  with its own syntax, tags, code and rules.</p>
<h2>This is about content</h2>
<p>Design is cool, but this blog will be mainly about content. With the launch 
  of this blog I offer you 3 articles, one of which you are currently reading. 
  Others include <a class="ent" href="http://www.nundroo.com/archives/000001.html" title="Being a Perturbed Designer">Being a Perturbed Designer</a> (the frustrations that haunt designers) 
  and <a class="ent" href="http://www.nundroo.com/archives/000002.html" title="Interaction Design Institute Ivrea">Interaction Design Institute Ivrea</a> (why I am moving to Italy.) You can expect 
  a whole lot more content, mainly focussed on interaction design. I prefer to 
  blog less frequently but offer quality content &#8212; enjoy!</p>]]>

</content>
</entry>
<entry>
<title>Being a Perturbed Designer</title>
<link rel="alternate" type="text/html" href="http://www.nundroo.com/archives/000001.html" />
<modified>2004-07-19T18:15:56Z</modified>
<issued>2004-07-16T13:19:15Z</issued>
<id>tag:www.nundroo.com,2004://1.1</id>
<created>2004-07-16T13:19:15Z</created>
<summary type="text/plain">Have you ever felt that every design you produced sucked? That all you wished to do was start over again, just before it was time to launch? Yes, me too. This article is about being self critical and the frustrations that come with it. Being a designer is tough.</summary>
<author>
<name>hilhorst</name>
<url>http://www.nundroo.com</url>
<email>d.hilhorst@nundroo.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.nundroo.com/">
<![CDATA[<p>Every designer worth his or her salt is self critical. Your personal judgement 
  changes with the abilities, skills and knowledge you gain. Something you might 
  have produced a few years ago will not pass your current criteria. All in all, 
  this is a fairly natural process which is not exclusive to design as such. However, 
  being self critical can be a serious pain in the ass at times.</p>
  <div id="quote_art"> 
    <p class="quote">
	What is important to remember<br />
	is to never let self criticism<br />
	become counter productive.
	</p>
	</div>

<p>What is important to remember is to never let self criticism become counter 
  productive. Deadlines are set to be met, and not to be postponed endlessly, whether 
  it be personal projects (such as a blog) or professional client work. Moreover, 
  a bad case of being self critical can lead to serious frustrations about your 
  own work, which will reflect on the people you are working with and your clients.</p>
<p>Many times I have thought of disposing of a design seconds before it was due to launch, 
  usually with regard to personal projects, where deadlines matter only to myself 
  (so, essentially they do not matter.) You are as good as your last design, and 
  that is sometimes a scary thought. But in practice your last design may not 
  be your best, for whatever reason. Of course you want every new project to kick 
  serious butt and show off your abilities and skills the best you can &#8211; 
  me too.</p>
<h2>Design can be tough</h2>
<p>Every designer has moments when anything that is produced sucks, atleast judged 
  by their own criteria. This is where team work can be very effective, motivating 
  each other and finding solutions to design problems &#8211; or complimenting 
  good work. Working alone, on a personal project, results in a tunnel vision, 
  that is rarely productive. You forget the big picture and how you came to produce 
  the design in front of you. Sure, sometimes a design may truly be less good. 
  But why is that? Is it because you just do not like it, aesthetically, or is 
  there more. Try to evaluate what is wrong with your current design, just concluding 
  that it is not good enough will not help you much.</p>
<p>In the end your design will never be good enough, whether judged mainly by 
  your own criteria or sometimes by those of others. You might reach a point where 
  you are satisfied about how it looks, but it can always be improved. Nothing 
  is perfect in this world, and I think that is a good thing. I truly believe 
  that if you are 100% happy about the result you have not tried hard enough. 
  But remember: do not let self criticism dictate your will to design. As with 
  probably everything in life, apply it with care and some limitations.
</p>]]>

</content>
</entry>
<entry>
<title>Interaction Design Institute Ivrea</title>
<link rel="alternate" type="text/html" href="http://www.nundroo.com/archives/000002.html" />
<modified>2004-07-19T23:21:32Z</modified>
<issued>2004-07-13T13:26:24Z</issued>
<id>tag:www.nundroo.com,2004://1.2</id>
<created>2004-07-13T13:26:24Z</created>
<summary type="text/plain">I have finally made the decision to follow a career in design. This article explains why I am moving to the lovely country of Italy and why I have decided to apply for Interaction Design Instutute Ivrea, a leading educational institution in the field of high technology design.</summary>
<author>
<name>hilhorst</name>
<url>http://www.nundroo.com</url>
<email>d.hilhorst@nundroo.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.nundroo.com/">
<![CDATA[<p>First, I will move to Italy in September 2004 &#8212; pretty soon indeed. Back 
  in April 2004 I applied to go to <a class="ent" title="Interaction 
  Design Institute Ivrea" href="http://www.interaction-ivrea.com">Interaction 
  Design Institute Ivrea</a> in Italy. I had my doubts. My formal education is 
  not in art, nor design, nor development, not even computer science. I am an 
  <a class="ent" href="http://www.few.eur.nl/few/english/" title="Erasmus University Rotterdam">economist</a>. I am supposed to talk about stock 
  markets, big mergers, corporate finance, strategy, management and why the bubble 
  burst back in March 2000.</p>
  <div id="quote_art"> 
    <p class="quote">
	Follow your passion with<br /> 
	dedication and talent and<br /> 
	money will follow.</p>
	</div>
<p>I am glad that I have a masters degree in economics. It has brought me nothing 
  but good things. A career as a banker or consultant was waiting for me. Follow 
  the greed, money and success. Ironic? Cynic? Maybe, but I had the privilege 
  to experience corporate environments first hand. There are a lot of great companies 
  out there &#8212; do not get my wrong. But personally I had to make a choice 
  between following the money or following my passion. Follow your passion with 
  dedication and talent and money will follow. I still [want to] believe in that 
  tenet.</p>
<h2>Becoming an interaction designer</h2>
<p>Everything I know about (interaction) design, usability, web development, information 
  architecture I have learnt in my moments not being busy with economics or stock 
  markets. Reading <a class="ent" title="The Roe" href="http://9rules.com/store/">books</a>, 
  reading web sites (too many to list), dissecting code and design of other talented 
  people. But how does one go from economics and the corporate world to design, 
  while also keeping in mind that my level of education asked for a challenge, 
  not something I would succeed at easily? It is a question that tormented me 
  for about 4 years. Should I just stick to my fate and the fact that design was 
  just a hobby? Would I be the kind of manager or banker that was secretely a 
  painter but never dared to follow his passion? You control your own destiny. 
  Plus I am young and have abolutely nothing to lose. No guts, no glory.</p>
<p>My decision was made. Design it was. It could not be anything else. I took 
  the time to do some research and see what graduate degrees were available in 
  the field of interaction design. That is when I stumbled across Interaction 
  Design Institute Ivrea. I made a phone call. My background was not a problem, 
  they look for talent and people that understand design and its role in our society 
  (an undergraduate degree was mandatory, however.) With that positive thought 
  in mind I got my act together and worked extremely hard to get my <a class="ent" title="Application process" href="http://www.interaction-ivrea.com/en/education/admissions/application/index.asp">application</a> 
  ready with all the material I could possibly show. I was nervous &#8212; very 
  nervous. Only 25 people get accepted every year and god knows how many applications 
  they receive. But I knew I did the best I could. And, as you all now know, everything 
  ended in an extremely positive note.</p>
<h2>What I will be doing</h2>
<p>So, <a class="ent" title="What is interaction design" href="http://www.interaction-ivrea.com/en/about/interactiondesign/index.asp">what 
  is it I will be doing</a>? That is a tough question to answer in a few lines. 
  I am sure I will be better able to answer it with more relevancy once I see 
  some action. But let me nevertheless give it a go. In a nutshell I will be studying 
  design in the high technology field, from computers to mobile phones and from 
  operating systems to interactive clothing. Yet, I will also apply my knowledge 
  of business to design. I always like to refer to it the &#8220;business of design&#8221; 
  and &#8220;the design of business.&#8221; Design and business are two fields 
  that may not seem close, but upon further inspection share some similarities. 
  More importantly they can learn from each other.</p>
<h2>Stimulating environment</h2>
<p>Interaction Ivrea is a stimulating environment where leaders in the industry, 
  such as <a class="ent" title="Don Norman" href="http://www.interaction-ivrea.com/en/news/events/2003/lectures/norman/index.asp">Don 
  Norman</a>, <a class="ent" title="John Maeda" href="http://www.interaction-ivrea.com/en/news/events/2003/lectures/maeda/index.asp">John 
  Maeda</a>, <a class="ent" title="Nathan Shedroff" href="http://www.interaction-ivrea.com/en/people/institute/explorersclub/index.asp#SHEDROFF">Nathan 
  Shedroff</a>, <a class="ent" title="Molly Steenson" href="http://www.interaction-ivrea.com/en/people/m.steenson/index.asp">Molly 
  Steenson</a> and <a class="ent" title="Peter Morville" href="http://www.interaction-ivrea.com/en/news/press/releases/2003/semantic/index.asp">Peter 
  Morville</a>, among others, have taught and spoken. I feel privileged to be 
  part of it all very soon. Hoping to be a leader myself one day, but foremost 
  just enjoy myself. Is that cool or what?</p>]]>

</content>
</entry>

</feed>
